Adidas is a German multinational company started in 1949 by Adolf Dassler, headquartered in Herzogenaurach, Germany. They manufacture different products include shoes, clothing, and accessories. The companies core brands are Adidas & Reebok. They are the finest sportswear producer in Europe and comes number two in the world after Nike. In 2004, famous English fashion designer Stella McCartney collaborated with Adidas and launched a collection for women named"Adidas by Stella McCartney." The Company has seven headquarters worldwide located in Herzogenaurach Amsterdam, Portland, Boston, Shanghai, Hong Kong & Panama. Adidas launched Adidas 1 in 2005. The shoe uses a microprocessor chip capable of executing 5 million calculations per second that enhance the boots to fit in the environment. "Adidas 1" is used for 100 hours without the worry of charging the batteries. The new version of Adidas 1 has the ability to 153% more torque than its older version, with increased cushioning size. They launched their mobile app in 2005; at that time, users were able to purchase with geo-targeting technology. But now, new features are updated in the app, which eases the shopping process. Adidas also produces a voluminous range of apparel items for men, women, and kids. The clothing items include t-shirts, jackets, hoodies, pants, and leggings. Adidas is the leading Company to provide team kits for international association football teams and clubs. Baseball equipment is also available at Adidas; their baseball items are licensed by Dicks Sporting Goods. You can find the best cricket shoes from Adidas, the little master Sachin Tendulkar and the world's fastest bowler Shoaib Akhtar used Adidas items. The main reason it is beneficial for the players is that it helps the player enhance their running power due to its low weight and less toe protection. Adidas Golf offers excellent golf footwear, clothing, shirts, shorts, pants, outwear base layer, accessories items & eyewear for men and women. Other sporting items for Gymnastics, Ice Hockey, Lacrosse equipment like sticks, gloves, protective gear boots are available online and in their leading stores. Adidas manufactures different running shoes, like Energy-boost and spring-blade trainers. Their shoe innovations also include shoes created from a fabric named "Biosteel." Adidas Furutecraft Bio fabric shoes are 15% lighter than average shoes, and it is 100% biodegradable. Hence the shoes are still waiting to be launched. Adidas also launched sandals Santiossage & Adissage. These are casual sandal, and it comes in three colors clack navy & red. Y-3 is a collaboration between Adidas and Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 means Adidas' three stripes. They also collaborated with notable fashion designers, including Jeremy Scott, Alexander Wang, and Raf Simons. Adidas offers different deals and discount programs. They have started a student discount program, Adidas Creators Club programs, and thirdly provide their Official promotions page.

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