Allbirds Takes Flight Across Eurasia With New Distribution Deals

San Francisco — Allbirds is lacing up for global growth. The eco-conscious footwear and apparel brand has signed three major distribution agreements across Eurasia, strengthening its international presence and signaling the next step in its journey to become a global sustainability leader.

Beginning in 2025 and 2026, Allbirds will officially land in several new markets through exclusive partnerships:

• Beosport – Balkans (launching January 2026)

• 911 Fashion – Israel (launching October 2025)

• Tradist Distribution – Turkiye and Central Asia (launching July 2025)

“These partnerships mark a bold step forward in our international strategy,” said Annie Mitchell, Chief Financial Officer at Allbirds. “We’re not just expanding — we’re building a smarter, leaner, and more profitable global model.”

Distributors, Not Stores: A Lean Global Model

Rather than opening dozens of new flagship stores, Allbirds is embracing a distributor-first model — a move the company says is both cost-effective and scalable. In just 18 months, this approach has led to 16 global distributor partnerships.

And it’s not just Eurasia feeling the Allbirds effect.

Earlier this year, the brand inked deals with Kiwi Life Group to manage sales across Central America, the Caribbean, Chile, and Colombia, and Trendy King to expand into Spain and Portugal — helping Allbirds reach customers in more corners of the world with less operational overhead.

A Global Footprint With a Light Carbon One

As it expands, Allbirds stays grounded in its mission: creating better things in a better way. From its Tree Dasher running shoes to carbon-negative SweetFoam® soles, sustainability remains at the core of every product and partnership.

With these latest agreements, the brand is bringing its ethically made, planet-friendly gear to even more consumers — without compromising values.

Browse Allbirds’ collection at allbirds or keep an eye on new markets as the company continues its global stride.